Although much of health executives are using Facebook to share health information and connect with their healthcare communities, Murray-Calloway County (Ky.) Hospital’s CEO learned that not all Facebook actions can be secured or averted. Based from the Fisher Capital Management despite using Facebook as mostly a public relations platform–with high privacy settings and limited personal info–the hospital CEO Jerry Penner found out that a fake “Jerry Penner” account has been “friending” his employees and associates.
Initially, the real Penner told the Murray Ledge & Times that the profile comprised mostly harmless comments and wall posts. However, last week a hospital employee (and Facebook friend) received a request from the imposter account with the message, “I love you.”
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Although Penner approached Facebook to stop the imposter from sending loud messages, everyone can still access the fake account, except for the real Penner. Such social media scams reinforce the security and privacy issues associated with its use in healthcare. According to a new PwC’s Health Research Institute study, healthcare organizations are going to enhance their social media security efforts in 2012. According to the Fisher Capital Management, protecting online information will become a top priority for hospitals, especially as they incorporate social media into their overall strategy to deliver high-quality care. As more stakeholders enter the data-sharing mix through digitized records, mobile devices, social media and health databases, health care organizations need to build more granular access-control models to prevent over exposure of information.
Initially, the real Penner told the Murray Ledge & Times that the profile comprised mostly harmless comments and wall posts. However, last week a hospital employee (and Facebook friend) received a request from the imposter account with the message, “I love you.”
Sign up for our FREE newsletter for more news like this sent to your inbox!
Although Penner approached Facebook to stop the imposter from sending loud messages, everyone can still access the fake account, except for the real Penner. Such social media scams reinforce the security and privacy issues associated with its use in healthcare. According to a new PwC’s Health Research Institute study, healthcare organizations are going to enhance their social media security efforts in 2012. According to the Fisher Capital Management, protecting online information will become a top priority for hospitals, especially as they incorporate social media into their overall strategy to deliver high-quality care. As more stakeholders enter the data-sharing mix through digitized records, mobile devices, social media and health databases, health care organizations need to build more granular access-control models to prevent over exposure of information.
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